World Federation of Hemophilia

I had the privilege of collaborating with Inizio Evoke Communications to completely redefine the branding for the World Federation of Hemophilia. This extensive project involved crafting a suite of logos, selecting typography, and developing a color palette, alongside creating versatile design elements for diverse applications. After establishing these foundational components, it was time to take it a step further by implementing them across various programs, events, and tools that effectively utilized the new visual identity.

This experience was one of my fondest branding moments, as it not only allowed me to lead the creative direction but also to engage closely with the Inizio Evoke team for fine-tuning and finalizing the designs for a product that made the client proud. The result of our collaboration continues to be showcased on the official WFH website and beyond.